The Carbon Footprint of Enterprise Email Marketing

If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...

4 Strategic Components for Marketing Success

What can you do to improve communication with your core audience?

How to Implement Segments in an Eloqua Campaign

Everything you wanted to know about segmentation (but were afraid to ask)

Frequency Management: How to combat unsubscribes and contact fatigue

Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...

How Send Time AI Reaches Your Contacts on Their Schedule

By combining your audience's historical open data with advanced AI modeling, Per Contact Send Time...