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Motiva AI Blog
The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.
Posts about
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The Carbon Footprint of Enterprise Email Marketing
If you’ve researched the carbon footprint of email, much of what you’ll read addresses an...
4 Minute Read
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4 Strategic Components for Marketing Success
What can you do to improve communication with your core audience?
2 Minute Read
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How to Implement Segments in an Eloqua Campaign
Everything you wanted to know about segmentation (but were afraid to ask)
1 Minute Read
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Frequency Management: How to combat unsubscribes and contact fatigue
Frequency Management is crucial to marketing strategy. Emailing less frequently can ultimately...
3 Minute Read
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How Send Time AI Reaches Your Contacts on Their Schedule
By combining your audience's historical open data with advanced AI modeling, Per Contact Send Time...
2 Minute Read
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