Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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5 Steps for Measuring Success with Dark Pool Data Hygiene

You know that data hygiene is crucial to your email marketing success. But what should you track to...

How to Calculate an Email Baseline to Track Improvement

You can't track performance improvement and the impact of your efforts without a baseline. Here's...

Use These 3 Approaches to Calculate Email Marketing ROI

Depending on a few external forces, calculating your email marketing ROI can either be a breeze...