Motiva AI Blog

The latest tips and tricks for optimizing email marketing campaigns, including Send Time AI, Multivariate Message Testing, and Frequency Management.

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How to Calculate an Email Baseline to Track Improvement

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Use These 3 Approaches to Calculate Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a breeze...