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Motiva AI Blog

Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...
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Send Time Analysis

  A well timed email can be the difference between a new relationship or a missed opportunity. ...
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Calculating an Email Baseline

  You can't track performance improvement and the impact of your efforts without a baseline. ...
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Approaches to Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...
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Finding Opportunities for Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...
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Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...
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Optimizing Automated Nurture Campaigns

  Automated nurture campaigns are a great opportunity to convert new leads into loyal...
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Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...
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The 4 Points of a Great Business Story

  Communicating marketing impact is more important than ever.  Digital channels give us access...
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Video: Message Testing Tips & Tricks

Watch this 5 minute video to learn how optimizing your email content with Motiva's automated...
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