Motiva AI Blog

Optimizing Event Promotions

  Events are a great way to qualify leads and build a relationship with potential and existing...

Send Time Analysis

  A well timed email can be the difference between a new relationship or a missed opportunity. ...

Calculating an Email Baseline

  You can't track performance improvement and the impact of your efforts without a baseline. ...

Approaches to Email Marketing ROI

  Depending on a few external forces, calculating your email marketing ROI can either be a...

Finding Opportunities for Optimization

  If you have limited resources and time to optimize your email marketing campaigns and you’re...

Why Message Testing Doesn't Work with Small Contact Groups

  Yeah, I know.  It's an unfortunate reality.  But running a message test with less than 1,000...

Optimizing Automated Nurture Campaigns

  Automated nurture campaigns are a great opportunity to convert new leads into loyal...

Developing Email Versions for Testing

  Multivariate message testing is one of the most powerful tools for optimizing content and...

The 4 Points of a Great Business Story

  Communicating marketing impact is more important than ever.  Digital channels give us access...

Video: Message Testing Tips & Tricks

Watch this 5 minute video to learn how optimizing your email content with Motiva's automated...